Tax Reminder
Film B-Roll of you typing on your computer. Cut the clip down to 8 seconds. On the first 4 seconds of the clip add overlay text that says “Homeowners: Apply for homestead exemption.” On the last 4 seconds of the clip, add overlay text that says “Deadline is (*Insert Deadline*)” and “Info in caption 👇” Add trending audio.
In the caption, include the website where they can find all of the details on how to apply and talk and remind them that it is not automatic, they must apply and this will help them save on their property taxes.
Tips
Be authentic: People want to watch and engage with someone who is authentic and that they trust. So, don’t be afraid to show your unique personality and style in your reels!
Film original clips that match the theme of the reel you are creating! People's attention spans are short, so try using multiple aesthetic clips to captivate your audience.
Record B Roll: B-roll is a video of you doing day-to-day tasks and you are not looking or talking to the camera. You can use and reuse this content. B-Roll is pure gold!
Ex) typing on your computer, drinking coffee, working out, talking on the phone, making lunch, driving, showing houses, walking through a neighborhood, eating at a restaurant.
Use trending audio: If the audio has an upward arrow by it, that means it’s trending! Trending audio will help more people see you.
Geo-tag everything! People search specific locations to see what there is to do around there. When they search the location, posts with the location tagged will populate, which only expands your reach!
Start with a hook: this captures your audience's attention, sparks interest, and gets them to engage or interact with your content. Ex) Stop scrolling, I’m going to let you in on a little secret, Have you seen the news?!
Use subtitles: Believe it or not SEVEN out of TEN people watch mobile videos with their sound off, by adding subtitles your audience is more likely to watch your video until the end.
End with a Call to Action (CTA): Think of this as your closer- ending your video AND captions with a CTA is instructing your audience what to do next and encouraging them to further engage or interact with your content.
Ex) Save this for later, Follow me for more, Double tap if you agree
Write descriptive captions using keywords and hashtags that pertain to your content. Be as descriptive as possible. Use 3-5 specific hashtags per post. The algorithm is smart and doesn't just pick up on hashtags anymore. It also picks up on keywords in your caption!
Share your reel to your feed AND your story in case your followers missed your post!
Cross-post to different platforms, but make sure to remove the watermark before posting on a different platform. The algorithm will make your reel less discoverable if your video has a watermark!
