7 Reasons Why Real Estate Agents Should Use Social Media
thursday, October 1, 2020
BY LEXI SHADLE
Hello and welcome to Selling On Socials! We are so excited to work alongside you and be on this incredible journey together. After two months filled with 12 hour work days and countless all-nighters. Brooke and I couldn’t be more thrilled that today is OFFICIALLY launch day!
To learn more about who we are and what we do at Selling On Socials, click here to be taken back to our Home Page. For now, we’re keeping this blog less about us and all about real estate and social media - I mean, what else would we be here for?!
With new blog posts coming every month, we have an endless amount of topics that we can’t wait to share with you. But with today being the beginning of this new adventure, we wanted to keep things simple and cover the basics. Brooke and I have put together “7 reasons why real estate agents should use social media”, where we explain and walk you through the reasons we feel every realtor should be taking advantage of the opportunity that social media provides. And best news yet? We are here to help and guide you through the entire process, every step of the way!
7 REASONS WHY REAL ESTATE AGENTS SHOULD USE SOCIAL MEDIA
1. Build your reputation
One of the biggest reasons why you should be using social media as a real estate agent is to build a solid reputation. When you are able to present yourself in the right way, display your business online, and provide great information, you’ll be seen as a great resource for potential buyers and prospects. Knowing how to leverage the power of social media will allow you to get your name out there to a large audiences in a quick amount of time - which can be extremely beneficial when building your clientele.
2. grow your network and connect with potential clients
Networking is one of the most important aspects of success in the real estate business. Having a strong network of industry peers and prospects is fundamental as an agent - and social media is a great way to build relationships, stay in contact with your clients, and meet new potential prospects. Features like messaging, commenting, and sharing content helps you to build connections and keep in constant touch with your community. The more people you know, the better!
3. An opportunity for brand development & lead generation
Having a brand that stands out is crucial for social media success. In this day and age, real estate is such a broad industry - did you know that there are over 2 million realtors in the US alone? With those numbers, it’s evident that you’re going to need to differentiate yourself from the competition. Developing a strong brand helps you to do just that! Along with those numbers, The National Association of Realtors states that over 47% of real estate businesses say social media offers the best quality leads compared to any other source. These is one of the biggest benefits of using social media as a real estate professional.
4. Capture the up-and-coming buyer market (the millennial generation)
We all know that social media is the future of business strategy and marketing. With the millennial generation starting to settle down and purchase their first homes, it’s important to capture that market NOW to be ready for the future generation of up-and-coming clients. With over 90% of millennials active on social media, one of the biggest advantages of jumping on the social media train is to capture that audience for future business.
5. Stay top of mind
We always say, “Top of someones feed = top of someones mind”. When you are consistently showing up on someones Instagram and Facebook with quality content, it ensures that you won’t be forgotten about anytime soon. Being active on social media makes certain you are bringing awareness and attention to your real estate business.
6. Display your success & Show Your Personality
Wether you’ve sold over 30M in your first two years, you recently closed on your very first transaction, or you just passed your RE exam… It’s important to highlight your success stories and milestones to connect with your clients and gain attention from potential leads! Testimonials, closing day announcements, client & agent group photos… These types of posts do two things at at the same time; they build a sense of social proof, and also help to humanize your brand and bring your personality into your social media presence. Making your happy clients part of your social strategy is always a great marketing idea!
7. provide information & education for buyers/sellers
When someone is looking for a realtor, they’re searching for an agent who is reliable, knowledgable, and educated - someone they can trust when making one of the biggest purchases in their life. Providing helpful tips and information on your social media platforms will help you to be seen as a resource and an expert in the industry, which automatically builds respect and trust with future potential clients.